The user can flip through different news articles in the app, as well as create folders to save articles, a feature that increases user stickiness as the user builds a repository inside Flipboard. Flipboard then aggregates articles based on those stated preferences and presents content in a visually appealing way.
This app replaced your old RSS feed.When a user signs up, the user tells Flipboard about his/her interests by selecting “favorite categories” such as travel, food, sports, politics, etc. For example, Apple News for iOS and Google News, are just two of countless competitors also aggregating high-quality content from numerous publishers…Įnd users: value created for end users was clear from the very beginning - a central place to digest all your favorite content, regardless of device (desktop/mobile/tablet app). Flipboard had huge momentum and appeared to have a bright future ahead.įast forward to today: ways to consume digital content are almost as abundant as amount of content available, and Flipboard is just another player in a sea of offerings.
funneled $210M into the company, at an $800M valuation. Top names in tech including KPCB, Dustin Moskovitz, Ashton Kutcher, Jack Dorsey, etc. Apple lauded Flipboard as the best iPad app of 2010. Flipboard’s beautiful design, reminiscent of high-end magazines, and intuitive navigation led to rapid user growth: Flipboard was in Apple App Store’s top 100 apps for 18+ months straight. When Apple launched its first tablet in 2010, the founders of Flipboard immediately saw an opportunity to create a central hub for magazines, digitally.
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